On Righting

Being called writer is misleading. After all, most of learned to write in grade school. First letters and numbers, then our names, then our addresses, then reams and reams of words until one day we learned to put all of this together to form sentences, paragraphs, and essays. These days it seems that anyone with a computer fancies themself a writer. What's different about Righting (no, that's not a typo) is that it combines all the elements of writing with an understanding of the reader. Yes folks, someone's supposed to read what you write and they're going to act or not based on your words.

Writers string words together with the hope that you'll read and understand their message. Righters remove their own ego, put themselves into the mind of the target audience, then assemble the ideas that will make the reader act.

Don't get me wrong, I'm not saying that there aren't many good writers out there. But in the end, it is a select few who make the leap from Writer to Righter.

Disagree? Don't take my words (again, not a typo) for it, just look at the big guys and see for yourself what they're doing to get you to buy their brand.