... And Nothing But the Truth ...

For too many years truth in advertising was an oxymoron. Not so today. Hyperbole, rhetoric, and unsubstantiated claims don't fly when the truth - or a platform to expose a lie - is just a keystroke away. Having been involved in technology marketing for years I know all about the temptation to promote vaporware just to make a buck ... Me: "So what are the features of TechnoWizzo 1.0?" DevSpeak: "Features? Uh, well let's see ... it pretty much does everything the customers want ..." DevSpeak 2: "Yeah, everything ... what he said." Being that fiction was never my strong suit I it was at that point that I'd gently suggest to ZYX company that they might want another writer as I was busy promoting tangi-ware. Even if a few people buy, the market can spot fluffy prose from a mile away. As a writer it does nothing for your career to be linked to a company that's going backwards as soon as their paying customers realize that the smoke and mirrors aren't part of the package. And for all you marketers out there, heed well the old adage: UNDERpromise and OVERdeliver. Until next time ...